租赁经济迎来爆发式增长，“万物皆可租”缘何受青睐？

Group 1 - The core viewpoint of the articles highlights the explosive growth of the rental economy, particularly among young consumers who are reshaping their consumption logic through renting digital products instead of purchasing them outright [1][2][3] - In April, the demand for portable sports cameras, categorized as "travel photography companions," saw a remarkable 600% increase in transaction volume compared to the same period last year, indicating a significant shift in consumer behavior [1] - The rental economy is expanding beyond housing into broader consumer categories such as digital products, clothing, and beauty, with over 60% of transactions on the Zhima rental platform in the first half of the year coming from users under 30 years old, and a 200% year-on-year increase in orders from "post-00s" users [1][2] Group 2 - The shift from ownership to rental reflects a change in consumer values, where young consumers prioritize cost-effectiveness and practicality over ownership, especially in a fast-evolving product landscape [2] - The rental model presents challenges such as poor equipment quality, data privacy concerns, and difficulties in deposit refunds, which necessitate robust risk management and service quality from all stakeholders involved [2][3] - To regulate the rental market, it is essential for government, platforms, enterprises, and consumers to collaborate, with calls for the establishment of specific regulations, improved auditing processes, and enhanced consumer rights protection [3]