Chan Ye Xin Xi Wang·2025-10-03 02:44Core Insights - The indoor fitness equipment market in China is experiencing significant growth, driven by rising consumer demand for specialized, safe, convenient, and intelligent products, alongside government support for the sports industry [1][12][13] - The market size of China's indoor fitness equipment industry is projected to grow from 16.606 billion yuan in 2015 to 34.487 billion yuan in 2024, with a compound annual growth rate (CAGR) of 8.46% [1][12] - The overall sports industry in China is also expanding, with total output increasing from 1.71 trillion yuan in 2015 to 3.89 trillion yuan in 2024, reflecting a CAGR of 9.56% [3][6] Industry Overview - Indoor fitness equipment refers to devices designed for exercise in indoor environments, including strength training equipment and aerobic machines [2][8] - The industry is supported by various government policies aimed at promoting sports and fitness, such as the "14th Five-Year Plan for Sports Development" and guidelines for elderly fitness equipment [3][4] Market Trends - The fitness population in China is expected to exceed 400 million by 2024, with a steady increase in fitness penetration rate [6][10] - The global indoor fitness equipment market is also growing, with a projected increase from 20.686 billion USD in 2015 to 31.428 billion USD in 2024, at a CAGR of 4.76% [10][11] Competitive Landscape - The indoor fitness equipment market is characterized by a mix of international brands like Nautilus and Technogym, which dominate the high-end market, and domestic brands like Inbody and Shuhua, which are expanding in the mid-to-high-end segments [14][15] - The industry is witnessing a shift towards smart and personalized products, driven by technological advancements and policy support [14][19] Future Development Trends - The industry is expected to see increased integration of artificial intelligence and IoT technologies, enhancing user experience through personalized fitness solutions [18][19] - Digital transformation is reshaping the service ecosystem, with a focus on creating interconnected fitness communities and subscription-based business models [18][19] - Sustainability is becoming a key focus, with companies adopting eco-friendly materials and designs to reduce carbon footprints while enhancing user health and comfort [19]