Core Insights - The acquisition of 53% stake in the target company by Mixue Group through a total investment of 296.8 million yuan is a strategic move to enter the fresh beer market [1][3] - The transaction is structured in two steps, with an initial investment of 285.6 million yuan for 51% equity, followed by a transfer of 2% equity for 1.12 million yuan [3] - The target company has shown improvement in its financial performance, moving from a loss of 1.5277 million yuan in 2023 to a profit of 1.0709 million yuan in 2024 [3] Company Overview - Mixue Group has a mature supply chain system with five production bases and 29 warehouses, achieving cold chain coverage for 97% of its stores [3] - In the first half of 2025, Mixue Group reported revenue exceeding 14.8 billion yuan and a net profit close to 2.7 billion yuan, leading the new tea beverage industry [3] - The target brand "Xianpi Fulujia" focuses on fresh beer priced between 6 to 10 yuan per 500mL and currently operates 1,200 franchise stores [3] Strategic Implications - The acquisition is seen as a significant step for Mixue Group to expand into the fresh beer segment, indicating confidence in the long-term growth potential of this category [3]
蜜雪集团2.968亿收购鲜啤福鹿家53%股权
Huan Qiu Wang·2025-10-03 02:55