高德扫街榜上线23天用户超4亿,烟火小店流量增长300%
Huan Qiu Wang·2025-10-03 03:01

Core Insights - The article highlights the rapid growth and success of the Gaode app and its newly launched "Gaode Street Ranking" feature, which has gained over 400 million users in just 23 days, indicating a significant shift in user perception from a navigation tool to a comprehensive lifestyle service platform [1][3][4]. User Engagement and Growth - As of October 1, the daily active users (DAU) of the Gaode app surpassed 360 million, setting a new historical record [1][3]. - The Gaode Street Ranking has achieved a user penetration rate of nearly 50%, with 8.9 million monthly active users [1][3]. - The feature's user base grew tenfold from 40 million to over 400 million within 23 days, demonstrating its effectiveness in addressing offline consumption challenges [3][4]. Impact on Local Businesses - The Gaode Street Ranking has significantly boosted local businesses, with a reported 300% increase in traffic for small shops and a 150% year-on-year growth in orders for the local dining industry [1][3]. - Over 2,000 restaurants have already displayed the "Gaode Street Ranking Listed Restaurant" sign, with some reporting a 30% increase in business after being featured [6]. Support Initiatives for Restaurants - Gaode has launched multiple support initiatives, including a subsidy program exceeding 1 billion yuan to encourage user visits to restaurants and waiving the annual entry fee for all dining establishments [4][6]. - The introduction of the first national TOP 100 restaurant list, with an average spending of 83 yuan, has been well-received, positioning it as a genuine "popular food ranking" [5]. Consumer Behavior and Trends - The article notes a surge in consumer interest, with restaurants experiencing long queues during the holiday period, indicating a strong correlation between the Gaode app's features and increased foot traffic to local dining establishments [6].