持续创新高！高德扫街榜上线23天用户超4亿

Core Insights - The Gaode app and its "Street Ranking" feature have achieved record user engagement during the National Day holiday, with daily active users (DAU) surpassing 360 million on October 1, marking a historical high [1][2] - The "Street Ranking" feature, launched on September 10, has rapidly gained traction, accumulating over 400 million users in just 23 days, indicating a significant shift in user perception from a navigation tool to a comprehensive lifestyle service platform [1][2] User Engagement and Growth - The "Street Ranking" feature has a user penetration rate of nearly 50%, with 8.9 million monthly active users on the Gaode app, showcasing its rapid adoption [1][2] - On October 1, the "Street Ranking" reported a 300% increase in traffic for local shops, and a 150% year-on-year growth in orders for the local dining industry, contributing to significant foot traffic for offline services [1][2] Business Support Initiatives - Since the launch of the "Street Ranking," Gaode has implemented several support measures, including a 10 billion yuan subsidy program to encourage in-store consumption [3] - On September 23, Gaode announced a waiver of the one-year entry fee for all dining merchants, resulting in a 631% increase in new merchant registrations [3] - The "Street Ranking" has also released a TOP 100 restaurant list, with an average spending of 83 yuan, emphasizing affordability and attracting a wide range of consumers [3][4] Merchant Response and Impact - Over 2,000 dining establishments have displayed the "Street Ranking" signage, with some reporting a 30% increase in business after being featured [3][4] - During the National Day holiday, restaurants listed in the "Street Ranking" experienced long queues, indicating a surge in customer interest driven by the platform [4] - Gaode's management has committed to ongoing support for merchants, aiming to reduce operational costs while increasing customer traffic and digital opportunities [4]