【高端访谈】中国以创新带动旅游产业发展——访联合国世界旅游组织秘书长波洛利卡什维利

Core Insights - The United Nations World Tourism Organization (UNWTO) Secretary-General Zurab Pololikashvili highlighted China's significant role in driving tourism development through innovation, emphasizing its rich culture, world-class cities, and strong tourism infrastructure [1][2] - The UNWTO is celebrating its 50th anniversary, focusing on sustainable growth in the tourism sector over the past five decades [1] - Pololikashvili noted that while technology, such as virtual reality, is transforming the industry, the real-life travel experience remains irreplaceable, as people seek unique and authentic experiences [1] Summary by Sections China's Role in Tourism - China is recognized as an important and active member of the UNWTO, contributing significantly to both outbound and domestic tourism, which supports global tourism [2] - The number of "Best Tourism Villages" in China has reached 15, the highest in the world, with seven new villages added in November 2024 [2] Tourism Trends and Predictions - The National Immigration Administration and the Ministry of Transport of China predict that during the combined National Day and Mid-Autumn Festival holidays, daily inbound and outbound travelers will exceed 2 million, with total cross-regional movement reaching 2.36 billion [2] - Pololikashvili praised China's extensive and high-quality tourism infrastructure, which supports a large volume of travel [2] UNWTO's Mission and Initiatives - The UNWTO, headquartered in Madrid, Spain, is dedicated to promoting sustainable and universally accessible tourism [2] - The "Best Tourism Villages" initiative, launched in 2021, aims to enhance tourism's role in protecting rural areas and cultural heritage [1]