Feng Huang Wang·2025-10-03 03:43Core Insights - New Oxygen has launched a new product, "Miracle Youth 3.0 - Plastic Beauty Needle," priced at 2999 yuan, which is considered the lowest price in the industry, breaking the previous market average of over 10,000 yuan [1][2] - The introduction of this affordable "youth needle" indicates a significant shift in the market, suggesting that the industry is on the brink of a price war as competition intensifies with more brands entering the space [2][3] Market Overview - The youth needle, classified as a "medical beauty regenerative injection," stimulates the body's collagen regeneration for skin tightening and anti-aging effects [3] - The global market for medical beauty regenerative injections is projected to reach approximately 11.52 billion yuan by 2027, with a compound annual growth rate (CAGR) of about 31.2% from 2025 to 2027 [4] - Currently, there are nine approved youth needle products in China, consisting of three imported and six domestic brands, indicating a competitive landscape [4] Pricing Dynamics - Most existing products are priced starting from over 10,000 yuan, with examples like Jiangsu Wuzhong's Aisufei priced at 11,597 yuan during promotional events, while other products range from 17,000 to 20,000 yuan [5] - The introduction of lower-priced options is expected to disrupt the existing pricing structure, leading to a more competitive environment [14][15] Competitive Landscape - The market is described as entering a "mixed battle" phase, with multiple brands competing aggressively [15] - The current market dynamics show a wide range of product specifications and pricing strategies, with some brands opting for smaller doses at lower prices to capture market share [15][16] - The competitive landscape is evolving, with brands needing to establish strong consumer trust and professional barriers to succeed [19][20] Future Trends - Analysts predict that the Chinese market for youth needles may become a price haven compared to other countries, where prices are significantly lower [15] - The market is expected to continue expanding, with more products in the pipeline for approval, further intensifying competition [20] - Companies are advised to focus on building brand reputation and ensuring product quality to maintain market share in a rapidly changing environment [19][20]