假期消费热情“燃” 文旅融合新气象出彩又“出圈”

Core Insights - The National Day and Mid-Autumn Festival holiday, spanning 8 days, is expected to significantly boost tourism consumption across China, with many office workers opting for a "3 days off for 12 days" travel strategy [1][3] - Data indicates a 9% increase in daily travel volume from September 27 to 30 compared to the previous week, with an overall expected daily growth of 3.5% in travel volume compared to the same period last year [1][3] Travel Trends - The "3 days off for 12 days" vacation model has led to a preference for long-distance travel, with 18% of tourists choosing destinations over 500 kilometers away, a 5 percentage point increase from last year [3] - Popular long-distance travel routes include Shanghai to Beijing, Shenzhen to Changsha, and Beijing to Xi'an, among others [5] Tourism Activities - Various regions are hosting unique cultural and artistic events to attract tourists, such as performances in Sichuan showcasing local culture through dance and music [6][8] - In Jiangxi, the Tengwang Pavilion is offering immersive experiences to commemorate the 1350th anniversary of "Tengwang Ge," expecting over 150,000 visitors during the holiday [12] Local Attractions and Events - In Chongqing, traditional Sichuan opera performances are being held daily, allowing visitors to engage with local heritage [10] - The holiday coincides with the rice harvest season in southern China, leading to agricultural-themed events that enhance visitor experiences [14] Emerging Preferences - There is a growing trend for urban residents to seek nature and relaxation through camping and rural stays, with increased bookings for homestays in scenic areas [16][18] - The integration of cultural and tourism activities is evident in events like the flower parade in Wuhan, which features large floats and performances celebrating the 76th anniversary of the founding of the People's Republic of China [17][20]