海南三亚：逛商场成外国人旅游新潮流

Core Viewpoint - Shopping in Sanya, Hainan, has become a new trend among foreign tourists, with many visitors enjoying the shopping experience alongside traditional beach activities [1][3]. Group 1: Tourist Preferences - Foreign tourists, particularly from Russia, are increasingly drawn to Sanya's shopping malls, citing the variety of brands and comfortable shopping environments as key attractions [3][5]. - Tourists appreciate the climate-controlled environments of malls, especially as temperatures drop in their home countries, making shopping a more pleasant experience [3][5]. - The presence of diverse food options, including international cuisines, enhances the shopping experience for foreign visitors [5][7]. Group 2: Facilities and Services - Shopping centers in Sanya have implemented various measures to cater to foreign tourists, including multilingual signage and staff who can communicate in English, Russian, and Korean [5][7]. - Sanya's first shopping center to complete payment facilitation for inbound tourists has introduced foreign currency exchange machines and Alipay+ digital payment services [5][7]. - The New Balance store in Sanya reported that over 150,000 foreign tourists have visited since its opening, accounting for 60% of total foot traffic, indicating a strong demand for tailored services [7]. Group 3: Market Trends - The trend of foreign tourists shopping in Sanya is on the rise, with shopping centers reporting an increasing proportion of foreign customers, particularly from Russian-speaking countries and South Korea [7]. - Special promotions and festive activities during the National Day and Mid-Autumn Festival have attracted more families, with children enjoying themed attractions [5].