全国眼镜店陷入倒闭潮，明明没有电商冲击，为啥还会自己干到黄？

Core Viewpoint - The eyewear industry is facing a significant decline, with approximately 60,000 stores closing between 2022 and 2025, averaging 55 closures per day, primarily due to self-inflicted issues rather than e-commerce competition [1] Group 1: Industry Challenges - The eyewear industry has seen a drastic reduction in physical stores, indicating a shift in consumer behavior and market dynamics [1] - The traditional pricing strategies of eyewear stores have been exposed, leading to a loss of consumer trust and a decline in sales [14][20] - The rise of online shopping and information accessibility has empowered consumers, making them less susceptible to traditional sales tactics [14][15] Group 2: Pricing and Profitability - In Dan Yang, a major production hub, the cost of lenses is significantly lower than retail prices in other cities, highlighting the markup practices of local stores [4][5] - Eyewear stores previously relied on information asymmetry and channel monopolies to maintain high profit margins, but these tactics are no longer effective [10][13] - The average profit for eyewear stores has drastically decreased, with some owners reporting monthly earnings dropping from 150,000 to 80,000 [20] Group 3: Consumer Behavior Shift - The new generation of consumers, particularly those born after 2000, are more informed and skeptical of traditional sales pitches, leading to a demand for transparency and value [14][19] - Consumers are now utilizing online resources to compare prices and product specifications, effectively eliminating the information gap that once favored retailers [15][19] - The trend of "cloud fitting" allows consumers to bypass traditional stores entirely, further diminishing the relevance of physical eyewear shops [17] Group 4: Adaptation Strategies - Some eyewear stores are adapting by focusing on specialized services, such as children's vision health, which allows them to charge premium prices while providing added value [20][21] - Other stores are adopting a low-cost, high-volume model, significantly reducing prices and relying on increased sales volume to maintain profitability [23][24] - The eyewear industry is at a turning point, moving away from high-profit margins to a model that prioritizes consumer needs and satisfaction [26]