专访丨中国以创新带动旅游产业发展——访联合国世界旅游组织秘书长波洛利卡什维利

Core Insights - China is leveraging innovation to drive the development of its tourism industry, being recognized as an important and active member of the United Nations World Tourism Organization (UNWTO) [1][4] - The UNWTO emphasizes sustainable growth in tourism over its 50-year history, with a focus on leading industry transformation through technology [3] - Virtual reality is reshaping the tourism sector, but the demand for authentic experiences remains unchanged [3] Group 1: China's Role in Global Tourism - China is a significant source and destination of tourists, contributing notably to both outbound and domestic tourism globally [4][5] - The National Immigration Administration and the Ministry of Transport predict that during the combined National Day and Mid-Autumn Festival, daily inbound and outbound travelers will exceed 2 million, with total cross-regional movement reaching 2.36 billion [4] - The influx of Chinese tourists supports local businesses and livelihoods in many destinations, particularly in Europe and the Asia-Pacific region [5] Group 2: Recognition and Initiatives - The UNWTO's "Best Tourism Villages" initiative highlights tourism's role in rural development and cultural heritage preservation, with China having 15 villages recognized, the highest in the world [3][4] - The initiative, launched in 2021, aims to promote tourism's contribution to protecting rural landscapes and cultural diversity [3]