“这是我从业30年来最严峻的局面”——访美国加州葡萄种植者联盟主席杰夫·比特

Core Viewpoint - The California grape growers are facing unprecedented challenges due to poor economic conditions in the U.S. and government tariff policies, marking the most severe situation in 30 years for the industry [1][2] Group 1: Industry Challenges - The grape harvest in California is normal in quantity and quality, but many grapes are left unpicked due to a significant reduction in demand, leading to grapes rotting on the vine [1] - Many growers are opting to minimize vineyard management during the harvest season, either abandoning their investments or struggling to maintain operations [1] - The direct causes of the current situation include inventory buildup and sluggish sales, with many wineries unwilling to purchase grapes [2] Group 2: Impact of Tariff Policies - The tariff policies implemented by the Trump administration have exacerbated the crisis, with the trade war leading to retaliatory measures from other economies, diminishing the competitiveness of U.S. wines in international markets [2] - The price of U.S. wines has significantly increased overseas, causing buyers to shift to suppliers from Chile, Australia, and Europe [2] - Canada, the largest export destination for U.S. wines, has removed American wines from store shelves in response to U.S. tariffs, severely impacting the industry [2] Group 3: Changing Consumer Behavior - The demand and shipment volume for U.S. wines have been declining for three consecutive years, reflecting poor overall economic conditions and changing consumer habits, particularly among younger demographics [2] - Compared to beer and spirits, wine is perceived as relatively expensive, making it difficult for consumers facing economic pressures to allocate disposable income towards wine purchases [2]