「鸡排哥」，火！正新鸡排，凉？

Core Insights - The popularity of "Chicken Brother" Li Junyong has surged during the National Day holiday, attracting many visitors, while the brand Zhengxin Chicken is facing significant challenges, including a drastic reduction in store numbers and rising prices [1][4][8]. Group 1: Store Performance - Zhengxin Chicken's store count peaked at over 25,000 in March 2021, but has since plummeted to approximately 10,000 by September 16, 2025, representing a decline of 60% [1][4]. - The brand's rapid expansion previously positioned it as a leader in the affordable chicken market, outpacing competitors like KFC and McDonald's [4]. Group 2: Pricing Strategy - Zhengxin Chicken has quietly increased prices, with average prices for a single piece exceeding 14 yuan in Beijing and over 12 yuan in Shanghai, moving away from its original 10 yuan combo [8][9]. - The price hikes are evident in various locations, with some stores still offering lower-priced options, but the majority have adjusted their pricing upwards [8]. Group 3: Food Safety Issues - Zhengxin Chicken has faced multiple food safety scandals, including incidents involving maggots in food and unsanitary conditions, leading to investigations by local authorities [9][12]. - Complaints regarding food quality and hygiene have surged, with over 1,300 complaints logged, highlighting ongoing issues with freshness and safety standards [12][14]. - In contrast, "Chicken Brother" emphasizes food safety by showcasing inspection reports that confirm compliance with health standards, positioning itself as a more reliable option [14].