Top 100 most reputable companies in the UK revealed in major new study by The Harris Poll UK

Core Insights - The 2025 Corporate Reputation Index reveals the UK's top 100 companies based on consumer perceptions, with Lego, Lush, Patagonia, and Sony leading the rankings, while X, Evri, Royal Mail, and Ryanair are at the bottom [1][2][3] Company Rankings - The top-ranked companies include: - Lego (1st, score: 81.8) - Lush (2nd, score: 81.6) - Patagonia (3rd, score: 80.2) - Sony (4th, score: 80.1) - M&S (5th, score: 80.1) [7] - The bottom-ranked companies include: - X (100th, score: 56.6) - Evri (99th, score: 60.8) - Royal Mail (98th, score: 61.9) - Ryanair (97th, score: 62.0) [9] Industry Trends - A divide is noted between companies that produce tangible products and those where consumers are the product, with technology and consumer electronics companies performing strongly [3] - Challenger banks like Chase (19th) and Monzo (21st) are gaining ground against traditional banks, indicating a shift towards digital-first innovation in financial services [5] - Discount retailers such as Aldi (17th) and Lidl (28th) are perceived positively, leveraging price as an ethical act, contrasting with traditional grocers [5] Consumer Sentiment - Companies perceived as adding value through reliable products and services are rewarded, while social media companies like X, Meta, and TikTok face reputational challenges due to issues related to content, safety, and governance [3][5] - The report emphasizes that reputation is crucial for companies to navigate crises and maintain consumer trust, especially in the current economic climate [4]