How digital price tags could change the future of grocery shopping

Core Insights - The adoption of electronic shelf labels is increasing in grocery stores across America, with a projected growth of the global market from $1.85 billion in 2024 to $7.54 billion by 2033 [1] - Walmart plans to implement electronic shelf labels in 2,300 stores by 2026, which will significantly reduce the time required for price updates from two days to minutes [2] - Concerns have been raised by lawmakers regarding the potential for grocery stores to implement dynamic pricing, which could lead to price increases during high demand periods [3][4] Industry Growth - The electronic shelf label industry is expected to experience significant double-digit year-over-year growth in the foreseeable future [2] - Dynamic pricing enabled by electronic shelf labels could potentially reduce food waste by up to 21% [5] Company Responses - Kroger has stated that it does not engage in surge pricing and uses electronic shelf labels to better manage inventory and lower prices on perishable items [5] - Amazon has confirmed it has no plans to utilize surge or dynamic pricing [6]