Workflow
Online fashion exploits plastic bag loophole prompting calls for change
International PaperInternational Paper(US:IP) Retail Timesยท2025-10-03 10:09

Core Insights - The UK online fashion industry is lagging behind in reducing plastic usage, with 76% of consumers still receiving orders wrapped in plastic, despite the success of the plastic bag levy on high streets [1][2][4] - There is a significant consumer demand for change, with 38% of shoppers considering plastic packaging unnecessary and 69% supporting the replacement of plastic with paper packaging [2][10] - The rise in e-commerce has led to an increase in plastic bag usage, with projections indicating nearly 7 billion plastic bags will be used for UK deliveries by 2030 [3][4] Consumer Sentiment - A majority of consumers (64%) express concern over the increasing use of plastic bags, indicating a disconnect between shopping habits and existing legislation [11] - Only 4% of consumers believe that plastic packaging is always essential, highlighting a strong preference for alternatives [2][10] Environmental Impact - The UK is projected to see over 1 billion plastic bags ending up in landfills or being incinerated annually by 2030 due to the growth of e-commerce [4] - Less than 10% of e-commerce bags are reused or recycled, with over 90% ending up in landfills or incineration [3][4] Industry Response - Companies like DS Smith are actively working to replace plastic with recyclable alternatives, having replaced 1.7 billion pieces of plastic since 2020 [6] - There is a call for legislative changes to address the gap in regulations concerning online deliveries, which currently do not fall under the plastic bag levy [5][7] Future Directions - The industry is encouraged to innovate and explore alternative materials to reduce reliance on plastics, with a focus on sustainability [6][8] - Stakeholders, including consumers, researchers, and policymakers, are urged to collaborate in creating a more sustainable future free from excessive plastic use [9][10]