Walmart-backed fintech OnePay is bringing crypto to its banking app, sources say

Core Insights - OnePay, a fintech firm majority-owned by Walmart, is expanding its offerings to include cryptocurrency trading and custody services on its mobile app [1][2] - The company aims to become a comprehensive digital finance platform, similar to international super apps like WeChat, by adding various financial services [3] Company Developments - OnePay will enable users to trade bitcoin and ether later this year, collaborating with startup Zerohash for this initiative [2] - The app currently provides a range of services including high-yield savings accounts, credit and debit cards, and buy now, pay later loans [3] - OnePay's mobile app is gaining popularity, ranking No. 5 on Apple's app store for free finance apps, surpassing larger competitors like JPMorgan Chase and Robinhood [6] Industry Context - The mainstream adoption of cryptocurrency is increasing, particularly following a shift in the U.S. government's stance under President Trump [4] - Major financial institutions, including Morgan Stanley, are beginning to offer crypto products, indicating a growing trend in the industry [4][5] - Zerohash recently raised $104 million in funding, highlighting the increasing investment in companies involved in cryptocurrency [5] Market Position - OnePay benefits from its integration with Walmart's checkout process, providing access to 150 million weekly shoppers, while also targeting a broader audience beyond Walmart customers [7]