月饼赛道，“卷”出新玩法

Group 1 - The Mid-Autumn Festival has seen a competitive "mooncake war" among companies, with many listed firms continuing to explore the mooncake market, indicating sustained interest in this sector [1] - Cross-industry brands are actively launching mooncake products, with Starbucks introducing "Golden Mooncake Gift Box" and "Reunion Mooncake Gift Box," while COSTA integrates Italian ice cream into mooncakes [1] - Health and low-sugar options are emerging as new trends in the mooncake market, with Hema launching a low-sugar mooncake series and Dingdong Maicai offering low GI mooncake gift boxes [3] Group 2 - Companies like Good Want You are positioning their cross-industry mooncakes as part of their "red dates+" strategy, emphasizing low sugar and high fiber to strengthen brand recognition in the health gift market [4] - Consumer preferences show that younger generations, particularly those born after 2000, are inclined to choose traditional mooncakes for gifting while favoring innovative cross-industry brands for personal consumption [4] - As of September 15, 2023, there are 17,600 existing mooncake-related enterprises in China, primarily concentrated in South and East China, with 310 new registrations in 2024, reflecting ongoing industry vitality [4]