“Staycation”走俏！生意链比景区排队还长

Group 1 - The trend of "staycation" is emerging as a new vacation style, where consumers prefer relaxing in hotels or homestays rather than visiting crowded tourist attractions during holidays [1][2] - "Staycation" combines the concepts of "stay" and "vacation," emphasizing leisure and comfort over traditional sightseeing [2][8] - The demand for "staycation" is leading to a shift in consumer preferences towards personalized and immersive travel experiences, with a reported over 40% year-on-year increase in customized travel sales during the National Day holiday [8][10] Group 2 - The hotel industry is adapting to the "staycation" trend, with hotel groups like Junting Hotels and Jinjiang Hotels expanding their offerings to include various themed vacation products [10] - The restaurant industry is also benefiting, as local eateries and specialty food vendors are expected to attract more customers due to increased hotel occupancy [10] - The leisure and entertainment sectors, including yoga studios and bookstores, are likely to see increased popularity as tourists seek relaxation during their stay [10][11] Group 3 - The "staycation" trend is creating new business opportunities, leading to an extended "business chain" that includes services like on-demand massage and mobile health checks [11] - Innovative business models are emerging, such as capsule farms where guests can grow vegetables online and pick them up at homestays, and sleep-related products being sold through mini vending machines [11]