杜莎夫人蜡像馆接连闭馆，“栩栩如生”已无法满足情感需求

Core Insights - The Madame Tussauds wax museum is facing significant challenges, with closures in China and other countries reflecting a broader decline in visitor interest and revenue [1][2][3] - The high production cost of wax figures, approximately 1.5 million yuan per figure, combined with high operational costs, is straining the financial viability of these attractions [1] - The shift in consumer preferences towards immersive and interactive experiences, facilitated by digital technology, is diminishing the appeal of static wax figures [2][3] Group 1 - The closure of the Beijing Madame Tussauds marks the second venue in China to shut down this year, following the closure of the Chongqing location four months prior [1] - The production cost for a single wax figure is around 1.5 million yuan, with the total cost for 99 figures in Beijing exceeding 140 million yuan, alongside annual rental costs in the tens of millions [1] - Despite reducing ticket prices from over 200 yuan to 99 yuan, the museum has been unable to reverse the decline in visitor numbers, highlighting the low repeat visit rate typical of such attractions [1] Group 2 - The rise of digital technologies and virtual experiences, such as AI interactions and metaverse engagements, has made traditional wax figures less appealing to consumers [2] - Innovative immersive experiences in cultural tourism, such as those seen in Henan and Shandong, are attracting visitors by offering participatory engagement rather than passive observation [2] - The evolving consumer demand reflects a shift from superficial experiences to deeper emotional connections, necessitating a transformation in traditional cultural IPs like wax museums [2][3] Group 3 - The survival of cultural IPs in the digital age relies on their ability to create emotional connections and cultural resonance with audiences [3] - The future of traditional attractions like wax museums will depend on their digital transformation and the integration of historical and cultural elements with modern technology [3]