Core Viewpoint - The rise of "Chicken Fry Guy" is not coincidental, as significant changes in his business model and customer engagement have contributed to his popularity [1] Business Model Changes - The Chicken Fry Guy has implemented unique operational rules, such as only serving students after 16:30 and offering discounts, which has helped him target a specific customer base [1] - New rules include requiring freshly fried chicken to be delivered in open bags and increasing prices by 1 yuan after noon, creating a competitive edge and improving operational efficiency [1] Customer Engagement - The Chicken Fry Guy has transformed from a shy individual to a charismatic seller, providing emotional value through a humorous and engaging sales style, which enhances customer attraction [1] - The perceived value of his chicken has increased, with customers feeling they receive 60 yuan worth of emotional value for a 6 yuan chicken, leading to long queues [1] Potential Concerns - The increased workload raises questions about the sustainability of his health and ability to maintain this pace [1] - The risk of overexposure on social media could lead to scrutiny of his comments, which may affect his brand if he strays from his engaging persona [1] - There is a concern that without the emotional connection, the Chicken Fry Guy may struggle to maintain his popularity [1]
鸡排哥走红并非偶然
Xin Lang Cai Jing·2025-10-03 16:15