Hong Kong banks woo wealthy mainland 'golden week' tourists with Tony Leung, fireworks

Core Insights - Hong Kong banks are implementing various incentives to attract wealthy mainland customers during the "golden week" holiday, including exclusive events and investment seminars [1][2][4] Group 1: Visitor Statistics - Hong Kong authorities estimate that approximately 1.54 million mainland visitors, including 1,200 tour groups, will cross the border during the eight-day "golden week" holiday [2] - The holiday coincides with China's National Day and the Mid-Autumn Festival, creating a peak travel period [2] Group 2: Client Engagement Strategies - Standard Chartered Bank provided about 400 clients with a "front row" view of the fireworks from its wealth centres in Tsim Sha Tsui and Causeway Bay, enhancing client experience [3][4] - The bank's affluent segment head noted a 30% increase in branch traffic during the golden week, indicating a significant opportunity for customer acquisition [4] Group 3: Competitive Offerings - HSBC, the largest lender in Hong Kong, organized events for its wealthy clients, including a viewing of the National Day fireworks from its new wealth centre on the 99th floor of ICC [5] - HSBC also hosted a cocktail reception featuring renowned actor Tony Leung as part of a bank card product launch, further appealing to high-net-worth individuals [6]