The Taylor Swift Effect: The Showgirl breaks Spotify’s single-day steaming record (SPOT:NYSE)

Core Insights - Taylor Swift's 12th studio album "The Life of a Showgirl" has set a new record for the most single-day streams on Spotify in 2023 [2] Summary by Categories - Album Performance - The album achieved the highest number of plays on Spotify in less than 12 hours [2]