Core Insights - Kroger is expanding its delivery capabilities by partnering with DoorDash's DashMart Fulfillment Services, which will allow the grocer to reach urban areas where its stores are not present [4][9] - The partnership builds on Kroger's existing relationships with DoorDash and other delivery services, enhancing its e-commerce strategy [8][9] - DashMart, launched five years ago, now operates over 100 locations and provides a fulfillment service for retailers, allowing them to offer quick delivery without significant infrastructure costs [6][7] Group 1 - Kroger is utilizing DashMart facilities for online order fulfillment, indicating a shift towards using stores for picking and packing e-commerce orders [3] - The fulfillment service will enable Kroger to offer groceries and household items through DoorDash, joining other retailers like CVS and Party City [9] - The announcement follows Kroger's expansion of DoorDash delivery to all 2,700 of its stores, highlighting the grocer's reliance on third-party delivery services [9] Group 2 - DoorDash's DashMart provides a "turnkey model" for retailers, allowing them to enhance their digital presence without incurring high costs for new infrastructure or technology [7] - The timeline and specifics of when Kroger will start utilizing DashMart facilities remain unclear, as the partnership is still in its early stages [5] - Kroger's previous collaborations with DoorDash include sushi and floral delivery, and it also has a long-standing relationship with Instacart and Uber for delivery services [8]
Kroger to use DoorDash’s DashMart service for delivery