Skylar and Leah Kateb Unveil Her First Signature Fragrance for Skylar: Double Dates

Core Insights - Skylar has launched a new fragrance called Double Dates, created under the vision of Leah Kateb, the new Chief Creative Officer and "Refounder" of the brand, marking a significant evolution for Skylar [2][4] - The fragrance combines sweet dates, sticky toffee, and brown sugar, reflecting Kateb's Middle Eastern heritage and aiming to appeal to a new generation of fragrance enthusiasts [3][4] Product Details - Double Dates is available in a 50ml eau de parfum priced at $90 and a 10ml travel spray for $30, with availability starting October 9th on the Sephora app and nationwide rollout on October 10 [5] - The fragrance adheres to Skylar's clean beauty standards, being vegan, cruelty-free, hypoallergenic, and safe for sensitive skin, emphasizing the brand's commitment to responsible indulgence [4][6] Company Background - Skylar, a subsidiary of Starco Brands, was founded in 2017 and is known for its clean fragrances that embody California's natural beauty and laid-back luxury [6] - The brand is entering a new chapter with Leah Kateb's leadership, focusing on personal and expressive scents that resonate with contemporary consumers [6][4] Parent Company Overview - Starco Brands, publicly traded on OTCQB, specializes in innovative consumer products that incorporate behavior-changing technologies, with a diverse portfolio including brands like Whipshots and Soylent [7]