挖掘“电影＋”深层潜力

Group 1 - The movie market during the National Day holiday is thriving, with total box office revenue exceeding 800 million yuan as of October 3, 2025 [1] - Various "movie + food" promotional activities have been launched across the country, integrating cultural consumption with physical commerce to enhance consumer engagement [1] - Two psychological factors drive post-movie consumption: emotional fulfillment and reduced decision-making costs, which facilitate additional spending [1] Group 2 - The movie industry generates significant economic activity beyond ticket sales, with a common industry rule stating that every 1 yuan spent on a movie ticket can stimulate 4.8 yuan in related consumption [2] - There is a need for deeper collaboration across the industry chain to create a consumption ecosystem that integrates movies with dining, tourism, and retail [2] - Upstream strategies include embedding local culture and heritage into film narratives, while midstream efforts focus on transforming cinemas into multifunctional cultural hubs [2] Group 3 - The integration of cultural consumption with economic activities can unlock substantial consumer potential, emphasizing the importance of merging cultural creativity with commercial entities [3] - Continuous innovation from the supply side is essential to convert transient cultural traffic into lasting economic vitality [3]