“断亲礼盒”：被掏空的节日人情

Core Viewpoint - The emergence of low-cost gift boxes, resembling luxury brands but containing subpar products, highlights the intersection of social pressures, economic constraints, and concerns over food quality and safety [1][2][3] Group 1: Social and Cultural Implications - The popularity of these "断亲礼盒" (broken relationship gift boxes) reflects a deep-rooted "face culture" in society, where the value of gifts is often seen as a measure of social relationships and respect [1] - The shift from genuine emotional exchange to a form of ritualism in gift-giving leads to a hollowing out of traditional cultural values, reducing relationships to superficial transactions [2] - The phenomenon poses a significant challenge to traditional gift-giving customs, as it commodifies relationships and undermines the sincerity and purity of human connections [2] Group 2: Economic Factors - Many individuals purchase and give these gift boxes not out of malice, but as a pragmatic response to the social and economic pressures associated with holiday gifting [3] - The trend indicates that established norms around gift-giving have become an unsustainable burden, necessitating a cultural reevaluation of these practices [3] Group 3: Ethical and Regulatory Concerns - The misleading packaging of these products creates a false impression of value, raising ethical questions about the responsibilities of producers beyond mere compliance with food safety standards [3] - There is a lack of effective regulation against marketing practices that exploit "face culture," potentially harming consumer rights and market order [3]