Overview - The demand for high-quality dairy products, particularly goat milk powder, is increasing due to rising national income levels and health awareness. Goat milk powder is favored for its rich nutrition and easy absorption, especially among the aging population and those with lactose intolerance [1][9]. Market Statistics - In 2024, China's goat milk powder retail volume is projected to reach 70,000 tons, representing a year-on-year growth of 6.87%. The retail value is expected to reach 25 billion yuan, with a year-on-year increase of 9.17% [1][9]. Industry Development - The goat milk powder industry has evolved significantly since the establishment of New China, with key milestones including the 2008 melamine food safety incident that boosted goat milk powder's popularity as a safer alternative to cow milk powder. The industry entered a rapid growth phase post-2018 with the implementation of formula registration systems [7][9]. Market Policies - Recent policies such as the "14th Five-Year Plan for Dairy Industry Competitiveness Enhancement" and various guidelines for rural revitalization and high-quality development have created a favorable environment for the growth of the goat milk powder industry [8]. Industry Chain - The goat milk powder industry chain includes upstream sources like goat farming, midstream production processes, and downstream sales channels such as supermarkets and e-commerce platforms. The consumer base is expanding to include infants, the elderly, and pregnant women [8]. Competitive Landscape - Major dairy companies like Yili, Mengniu, and Ausnutria are entering the goat milk powder market, with significant acquisitions and investments. The market concentration is increasing, with the top five companies holding a 55.6% market share in 2024 [11]. Company Profiles - Ausnutria, established in 2003 and listed in Hong Kong, is a leading player in the goat milk powder sector, with a revenue of 3.887 billion yuan and a gross profit of 1.628 billion yuan in the first half of 2025 [11][12]. - Yipin Nutrition Technology Group focuses on providing high-nutrition, easily absorbed goat milk powder for all age groups, reporting a revenue of 806 million yuan in the first half of 2025, with infant formula accounting for 55.57% of sales [13]. Future Trends - The goat milk powder industry is expected to adopt "short-chain processing" techniques and fresh-keeping technologies to retain the natural nutrients of fresh goat milk. The demand for A2 milk sources and high whey protein products is anticipated to grow, emphasizing the importance of quality and scarcity of milk sources as core competitive advantages [14].