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景区“宠客”新闻频上热搜,折射了何种变化?
Xin Hua Wang·2025-10-04 00:42

Core Insights - The surge in "petting guests" news during the National Day and Mid-Autumn Festival reflects a significant shift in China's tourism industry towards enhancing visitor experience and service quality [1][2][3] Group 1: Changes in Tourism Service - Tourist attractions are increasingly focusing on providing thoughtful services, such as offering raincoats and hot tea during unexpected weather, which enhances visitor satisfaction and reflects a shift from a "one-time consumption" mindset to a focus on "long-term reputation" [1][2] - The introduction of new technologies, such as AI tools and smart translation devices, in popular tourist spots like Emei Mountain demonstrates the industry's commitment to improving visitor experience through innovation [3] Group 2: Quality Standards and Development - The Ministry of Culture and Tourism emphasizes the importance of high-quality public services in tourism, with a focus on service quality, safety management, and visitor experience as part of the newly revised national standards for tourist attractions [2] - The number of A-level tourist attractions has significantly increased, with 58 new 5A-level attractions and approximately 2,600 new A-level attractions added, bringing the total to 16,500, indicating a growing emphasis on quality in a competitive landscape [2] Group 3: Economic Considerations - Enhancing tourism services requires substantial investment, including increased staffing and improved facilities, which can lead to short-term losses if not managed sustainably [4] - The ultimate goal of "petting guests" is to create a harmonious and orderly environment that fosters trust and leads to long-term economic benefits for the tourism sector [4]