我们村的“王牌”丨睫毛“翘”动世界

Core Insights - Qingdao Pingdu is recognized as the "Eyelash Capital of China," with over 5,000 market entities in the eyelash industry and an annual output value exceeding 10 billion yuan [1] - Approximately 70% of the world's false eyelashes are produced in Qingdao Pingdu, highlighting its significant role in the global market [1] Industry Overview - The eyelash industry in Pingdu began in the 1970s with small village workshops and has since evolved into a large-scale operation [1] - The industry faces challenges such as a decreasing young workforce and the need for industrial upgrades [1][3] Company Developments - Wang Pengjuan, a key entrepreneur in the industry, has invested over 8 million yuan in new factory facilities in the Pingdu Industrial Park to enhance production capabilities [2] - Automation is being introduced in production processes, significantly increasing efficiency from 300 pairs of eyelashes produced manually per day to nearly 1,000 pairs using machines [3] Market Dynamics - Despite the increase in production capacity, there is a recognized need for brand development and quality improvement within the industry [3] - The majority of the 5,000+ eyelash enterprises in Pingdu are individual businesses, indicating a need for more structured and collective branding efforts [3]