挖掘“电影＋”深层潜力，实现从“流量”到“留量”的质变

Group 1 - The movie market is thriving during the National Day holiday, with total box office revenue exceeding 800 million yuan as of October 3, 2025 [1] - Various "movie + food" promotional activities have been launched across the country, integrating cultural consumption with physical commerce to enhance consumer engagement [1] - Two psychological factors drive post-movie consumption: emotional fulfillment and reduced decision-making costs, which facilitate additional spending [1] Group 2 - The film industry generates significant economic activity beyond ticket sales, with a common industry ratio of 1:4.8, indicating that every 1 yuan spent on a movie ticket can stimulate 4.8 yuan in related consumption [2] - To fully leverage the "movie +" potential, the industry must foster deep collaboration across various sectors, creating a consumption ecosystem that includes dining, tourism, and retail [2] - Strategies for enhancing the film industry's impact include integrating local culture into film narratives, transforming cinemas into multifunctional cultural hubs, and utilizing big data for targeted marketing [2] Group 3 - The interplay between culture and commerce highlights that cultural consumption can trigger extensive economic activities, emphasizing the need for deeper integration between cultural creativity and commercial entities [3] - Continuous innovation in supply to create new demands is essential for converting transient cultural traffic into lasting economic vitality [3]