SHEIN将在法国开设首批实体店

Core Insights - SHEIN plans to open its first physical store in France in November this year, marking a significant shift from its online-only business model [1] - The collaboration will be with Société des Grands Magasins (SGM), a major department store in France [1] - The locations for the new stores include Dijon, Grenoble, Reims, Limoges, and Angers, all within the Galeries Lafayette department store [1] Company Strategy - This move represents SHEIN's first attempt at physical retail, having previously focused solely on online sales and only experimenting with pop-up stores in select regions [1]