开发全域场景 联动多元主体 复兴艺术节带来关于上海的美好记忆 “年轻态”观展打卡互动体验

Core Insights - The "120 Years · 120 Frames: Silver Screen Light and Shadow Reshaping the Memory of Hengfu" exhibition has attracted significant attention, showcasing innovative exhibition formats that utilize AI, VR, and 3D printing technologies to enhance visitor engagement and emotional connection with Shanghai's historical architecture [2][4][8] Group 1: Exhibition Highlights - The main exhibition at the Old House Art Center attracted over 12,000 visitors in just two days before the holiday, indicating strong public interest [1] - The exhibition features 3D printed models of notable historical buildings in the Hengfu area, such as the Wukang Building, and employs AI restoration techniques to recreate scenes from old films, enhancing the visitor experience [2][4] - The exhibition is part of the 12th Revival Art Festival, which runs from September 20 to October 12, and includes over 60 participating merchants and cultural venues, promoting a vibrant cultural tourism atmosphere [1][6] Group 2: Cultural and Commercial Integration - The festival has successfully integrated cultural experiences with commercial opportunities, allowing visitors to collect rewards and discounts from local businesses while exploring the exhibitions [6] - Strategic partnerships with national brands like "Shuangmei" and "Phoenix" have been established to enhance the cultural offerings in the Hengfu area, aiming to attract younger audiences [6] - The exhibition at the Xuyuan Old Residence commemorates the 125th anniversary of writer Xia Yan, showcasing his significant contributions to film and literature, further enriching the cultural narrative of the area [5][6] Group 3: Visitor Experience - The VR interactive experience "Shanghai 1924: Wukang's Century VR Fantasy Journey" has been particularly popular among families and young visitors, providing an immersive way to engage with Shanghai's literary history [7][8] - The "Wukang Kang" plush toy, inspired by the Wukang Building, has become a popular souvenir, reflecting the successful development of cultural and creative products linked to local heritage [7] - The use of digital technology in exhibitions has made them more engaging and memorable, allowing visitors to connect with Shanghai's historical and cultural essence in a novel way [8]