Core Insights - The Wonder Festival 2025 (WF2025) held in Shanghai from October 2 to 3, organized by Bilibili, has set new records in scale and popularity, attracting over 400 brands and more than 2,000 individual creators, with over 100,000 exhibits on display [1][2] Group 1: Event Scale and Attendance - WF2025 achieved significant growth with a 33% increase in brand exhibitors and an 11% increase in individual creators compared to the previous year [1] - The number of licensed works doubled compared to last year, and tickets for the first day sold out in just 4 minutes, with over 120,000 attendees over the two days [1] Group 2: Consumer Engagement and Sales - Attendees demonstrated high purchasing enthusiasm, with many carrying large bags of merchandise, indicating that the event serves as a primary shopping destination for figure enthusiasts [2] - The event featured over 1,000 exclusive and new products, with a notable presence of new brands, accounting for over 35% of the total [2][3] Group 3: Creator Participation and IP Collaboration - The event saw participation from over 2,000 individual creators, an 11% increase from last year, with a high return rate of 74% among past exhibitors, reflecting strong recognition of the festival [3] - Bilibili expanded its copyright collaborations, working with over 35 well-known IPs, resulting in a total of 62 cooperative IPs, enhancing the creative ecosystem for individual creators [3] Group 4: Diversification of Themes and Products - The festival showcased a wide range of products beyond traditional figures, including intricately designed large models of dinosaurs and crocodiles, indicating a shift towards more diverse themes [4][5] - Many creators incorporated Chinese cultural elements into their designs, leading to the emergence of "Guochao" (national trend) figures, which broadened the appeal to a wider consumer base [5]
最大手办展：两天12万人次扫货 参展商同比增长33% 版权作品翻一番 “国潮手办”成热门
Jie Fang Ri Bao·2025-10-04 02:22