不动产行业积极推动数智化转型

Core Insights - The real estate industry is undergoing a transformation from "land dividends" to "digital intelligence dividends" driven by the deep integration of the digital economy and the real economy [1] - The "Digital Intelligence Transformation White Paper" provides a comprehensive explanation of the underlying logic and practical paths for this transformation, drawing on ten years of practice from QianDing Data Science and insights from KPMG and industry experts [1] Group 1 - Real estate companies need to develop a clear strategic plan that aligns with their business needs to maximize the value of digital intelligence transformation [2] - It is essential to integrate digital technologies into core business processes, breaking down barriers between technology and business to ensure that solutions meet actual business needs [2] - Organizations must foster an agile culture and structure to encourage employee participation and innovation in the digital transformation process [2] Group 2 - The integration of digital technology in real estate will lead to smarter, greener, and more human-centric buildings, evolving into "perceptive, interactive, and evolving" entities [3] - The assetization and marketization of data elements will open new value growth paths, shifting companies from "space providers" to "data service providers" [3] - Leading companies are achieving significant improvements in management efficiency and business model diversification through digital transformation across project lifecycle management, asset management, and property service management [3]