去哪儿旅行×何广智 | 玫瑰！去哪儿旅行都没贵！

Core Insights - Qunar Travel has launched a promotional campaign titled "Rose! Traveling with Qunar is not expensive," in collaboration with comedian He Guangzhi, targeting the working class with a humorous approach and a focus on low-cost travel experiences [1][2] Group 1: Campaign Strategy - The campaign emphasizes the concept of "spending less, enjoying more," aligning with Qunar's low-cost travel advantage [2] - He Guangzhi's comedic persona resonates with the target audience, using humor to alleviate workplace stress and evoke a desire for travel [2] Group 2: Content and Engagement - The collaboration features creative short videos where He Guangzhi addresses workplace themes while highlighting the joys of travel, effectively engaging users [2] - The use of relatable jokes and travel-related puns aims to stimulate users' impulse to travel and enhance their perception of Qunar's affordability [2]