房企发力促销，楼市政策提振成交热度丨“双节”消费看变化

Core Insights - The real estate market is experiencing a "golden period" during the National Day and Mid-Autumn Festival holidays, with significant promotional activities and increased new home supply in major cities [1] - Shenzhen's new policies have led to a notable increase in sales, particularly in the Luohu district, where discounts and incentives are attracting buyers [3][4] - The market is characterized by a "price war," with many developers offering substantial discounts to stimulate sales and recover funds [3][4] Market Performance - In September, the total number of residential transactions in Shenzhen reached 7,633, a month-on-month increase of 20.7% and a year-on-year increase of 38.3% [6] - New home transactions accounted for 3,087 units, up 43.5% month-on-month and 32.7% year-on-year, while second-hand homes saw 4,546 transactions, up 8.9% month-on-month and 42.5% year-on-year [6] - The overall market is still in a "weak recovery" phase, with cautious buyer sentiment and ongoing price competition [5][7] Policy Impact - Recent policy changes in major cities like Beijing, Shanghai, and Shenzhen have stimulated demand, particularly among first-time buyers and those looking to upgrade [7] - The combination of seasonal demand and favorable policies has contributed to a slight recovery in sales, although price stability remains a concern [7] - The effectiveness of these policies in sustaining market recovery will depend on their implementation and the gradual rebuilding of consumer confidence [7]