房地产放缓，订单腰斩，“客户群体急剧萎缩”！他们转战农村自建房，搞直播、短视频，“年轻人更注重效率和体验”

Core Insights - The article discusses the challenges faced by the plumbing installation industry in Henan Province due to a slowdown in the local real estate market, prompting businesses to adapt their strategies to survive [1][4][6] Industry Trends - The plumbing installation market experienced a boom in previous years, driven by a surge in housing projects, but has since faced a significant decline in demand starting from 2024 [4][5] - The real estate market's stagnation has led to a sharp decrease in customers for plumbing services, with business volume dropping to about half of its peak [4][5] Strategic Shifts - Companies are shifting focus from urban residential projects to rural self-built houses, with rural projects now accounting for over half of their business, potentially reaching two-thirds [4][5] - The characteristics of rural self-built houses, such as larger sizes and higher material consumption, provide a buffer against the decline in order volume [5] Marketing Adaptation - Traditional marketing methods like phone calls and flyers are becoming less effective, leading companies to embrace online marketing strategies, including live streaming and social media [6][9] - Collaborations with professional teams that utilize platforms like Douyin (TikTok) for marketing have expanded business reach significantly [7][8] Consumer Behavior Changes - The consumer demographic is shifting towards younger generations, who prioritize efficiency and convenience over traditional shopping methods, impacting sales strategies [9] - The trend towards "whole-house management" services is expected to grow, as consumers prefer comprehensive solutions rather than dealing with individual service providers [9]