Group 1 - The real estate market is experiencing a "golden period" during the National Day and Mid-Autumn Festival holidays, with significant promotional activities and increased new home supply in major cities, driven by favorable policies and seasonal demand [1][9] - In Shenzhen, new policies have led to a notable increase in sales, with some projects selling nearly 20 units in just half a month after the policy announcement, which is three times the sales of the entire previous month [3][9] - Discounts and promotional offers are prevalent in the new home market, with some properties being sold at prices below the registered price, indicating a competitive environment among developers [5][8] Group 2 - The new policies coincided with a peak in new listings, attracting buyers to projects that offer high utility and quick occupancy, thus amplifying the sales volume [5][9] - The second-hand housing market is also seeing a shift, with increased decision-making speed among buyers, although prices remain stable as the market continues to operate on a "price for volume" basis [8][9] - Overall, the market is in a "weak recovery" phase, with September showing a significant increase in both new and second-hand housing transactions, indicating a potential stabilization in the market [9][10]
房企发力促销,楼市政策提振成交热度
Zheng Quan Shi Bao·2025-10-04 04:36