Sou Hu Wang·2025-10-04 05:26Core Insights - The article highlights the launch of three alliances by JD Auto to enhance the off-road modification market and improve user experience in vehicle customization [1][3][9] Group 1: Event Overview - The "Hero Conference" and T3 Challenge were held in Alashan Badanjilin, organized by JD Auto and Off-road E-Zu [1] - JD Auto announced the establishment of three alliances: JD Auto Modification Brand Alliance, JD Modification Expert Alliance, and JD Off-road Vehicle Friends Alliance [1][9] Group 2: Market Context - The automotive modification market in China has been growing at an annual rate of over 15%, with an expected industry scale of over 450 billion by 2028 [3] - The market faces challenges such as fragmentation, lack of service standards, and consumer concerns about quality and after-sales service [3] Group 3: Alliance Details - The JD Auto Modification Brand Alliance aims to address consumer fears regarding counterfeit products and high prices by collaborating with over 50 leading modification brands [3][6] - The alliance offers a 30-day free trial and a "fake one, penalize four" commitment to reduce user decision-making barriers [3] - The JD Modification Expert Alliance connects content creators with quality products, facilitating knowledge sharing and product purchasing [6] - The JD Off-road Vehicle Friends Alliance focuses on creating a comprehensive platform for off-road enthusiasts, providing resources for equipment selection, event organization, and emergency support [6][9] Group 4: Service Expansion - JD Auto is committed to enhancing its automotive service ecosystem, with plans to open more modification stores in major cities and leverage nearly 3,000 JD Auto maintenance stores for standardized services [7] - The company aims to create a nationwide warranty mechanism to ensure high-quality service and after-sales support across all locations [7] Group 5: Future Plans - JD Auto plans to increase resource investment to improve the functionality of the three alliances and foster multi-dimensional cooperation with brands, content creators, and clubs [9] - The goal is to transition the automotive modification industry from chaotic growth to an ecosystem of mutual benefits, making off-roading a mainstream lifestyle [9]