Xin Hua Cai Jing·2025-10-04 05:50Core Viewpoint - The rising gold prices during the National Day holiday have intensified consumer interest in gold jewelry, particularly among young couples preparing for weddings, despite the financial pressure it creates [1][2][4]. Group 1: Gold Price Trends - International gold prices reached a record high of $3,885.66 per ounce on October 3, with a year-to-date increase of approximately 48% [2]. - Domestic gold jewelry prices have also risen, with brands like Chow Sang Sang and Chow Tai Fook increasing their prices to 1,136 RMB and 1,129 RMB per gram, respectively, reflecting increases of 25 RMB and 21 RMB since September 30 [2][3]. Group 2: Consumer Behavior - Many consumers believe that gold prices will continue to rise, leading to a "buy high, not low" mentality, which has kept the demand for gold jewelry strong during the holiday [2][3]. - Young consumers are increasingly interested in affordable, stylish gold items, such as small pendants and thin bracelets, which meet their decorative needs without causing significant financial strain [2][3]. Group 3: Market Dynamics - The demand for traditional wedding gold items remains robust, with many couples purchasing gold jewelry in advance due to anticipated price increases [2][4]. - There is a notable interest in "fixed-price" gold items, which are perceived as more suitable for consumers with limited budgets, as they focus on design rather than weight [3][4]. Group 4: Alternative Precious Metals - Silver and platinum are experiencing limited spillover effects as alternatives to gold, despite silver's significant price increase of approximately 66% year-to-date [5][6]. - Consumers still prioritize gold for wedding purchases due to its perceived value retention and the broader range of designs available compared to silver and platinum [6].