再访淄博，“网红”喧嚣过后的万亿雄心

Core Insights - The article discusses the transformation of the city of Zibo from a traditional industrial base to a "internet celebrity city" driven by the popularity of its barbecue culture, highlighting the strategic shift in its development focus from short-term tourism to long-term industrial growth [2][12][25] Tourism and Cultural Development - Zibo became a phenomenon in early 2023 due to its barbecue offerings, leading to a surge in tourism and consumer spending, with retail sales increasing by 9.6% year-on-year, surpassing provincial and national averages [5][9] - The city is now working to diversify its tourism offerings beyond barbecue, aiming to enhance its cultural and tourism brand through various events and attractions [8][9][11] - Zibo's government has shifted its focus from managing the barbecue craze to promoting high-quality development in the cultural and tourism sectors, indicating a strategic transition [9][12] Economic and Industrial Transformation - Zibo is leveraging its industrial heritage to develop a robust food processing and logistics sector, aiming to become a hub for pre-prepared food production, targeting a billion-level industry cluster [16][20] - The city is also focusing on upgrading its traditional industries and fostering new sectors such as hydrogen energy, robotics, and electronic information, with the goal of increasing the proportion of its "four strong" industries in the overall industrial output [18][19] - Zibo's government has implemented policies to attract talent, successfully bringing in over 40,000 graduates annually, which is crucial for its industrial transformation [20][21] Strategic Insights - The article emphasizes Zibo's strategic clarity in maintaining its focus on industrial upgrades while utilizing the influx of tourism as a catalyst for broader economic development [22][23] - Zibo's approach to managing the "internet celebrity" phenomenon is characterized by a commitment to enhancing public services and urban governance, ensuring that the benefits of increased visibility translate into sustainable growth [23][25] - The city's long-term vision includes ambitious economic targets, such as achieving a GDP of over 700 billion yuan and a total industrial output exceeding one trillion yuan within the next decade [20][22]