Zhong Guo Qing Nian Bao·2025-10-04 12:31Core Insights - The establishment of the desert off-road base by Great Wall Motors marks a strategic move to deepen its commitment to the off-road vehicle sector, integrating training, events, research, and testing into a comprehensive ecosystem [2][3] - The base is designed to enhance the company's "technology-driven enterprise" strategy, facilitating the transformation of competitive racing experiences into practical vehicle performance improvements [2] - Great Wall Motors aims to popularize automotive sports in China and elevate automotive culture through this initiative, making off-road events more accessible to the public [3] Group 1: Strategic Development - The desert off-road base includes three core functions: off-road testing, rally car testing, and a training academy, reflecting Great Wall Motors' strategic focus on the off-road segment [2] - The company has maintained a 35-year commitment to independent research and development across various powertrains and environments, building a global technical solution framework [2] - The chairman emphasizes that real-world testing in extreme conditions is essential for validating vehicle performance, which the new base will support [2] Group 2: Cultural Impact - The base is a significant step towards making off-road motorsport more mainstream and enhancing automotive culture in China [3] - Great Wall Motors is actively participating in and co-creating events like the 2025环塔拉力赛 and 2025敦煌耐力赛, aiming to broaden the appeal of off-road racing [3] - The off-road academy will provide professional training to enthusiasts, lowering barriers to entry for participation in off-road events [3]