活力中国调研行丨“体育+旅游”点燃活力 激发蓝色发展引擎

Core Insights - The integration of sports and tourism in Hainan, particularly in Wanning's Riyue Bay, is driving significant growth in the sports tourism industry, with a focus on surfing as a key attraction [1][13]. Group 1: Tourism and Visitor Experience - Wanning's Riyue Bay has become a popular surfing destination, attracting thousands of tourists during the holiday season, with many coming specifically to learn and experience surfing [1][2]. - The beach is bustling with activities, including professional photography for tourists, surfing lessons from coaches, and rental services for sports equipment [4][6]. - The surfing experience classes are in high demand, with instructors working long hours to accommodate the influx of visitors, creating new job opportunities for local residents [6][7]. Group 2: Economic Impact and Community Development - The surfing culture has led to the emergence of a "surfing village" nearby, with 53 guesthouses established in a small community, reflecting the growing popularity of surfing-themed tourism [9][11]. - New tourism routes combining accommodation, surfing, and river tracing have been introduced, enhancing the overall visitor experience and providing new income sources for returning migrant workers [11][13]. Group 3: Sports and Tourism Integration - Wanning offers a variety of water sports beyond surfing, including jet skiing, diving, sailing, and skydiving, contributing to a more diverse tourism experience [13]. - The local government is leveraging free trade policies to create a concentrated hub for sports and outdoor equipment, facilitating deeper integration of sports, tourism, and consumer spending [13][15]. - By 2024, sports tourism consumption is projected to account for 55% of Wanning's total tourism revenue, highlighting the significant economic impact of this sector [13]. Group 4: Broader Trends in Hainan - Hainan is developing a sustainable model for "sports+" multi-industry integration, capitalizing on its unique tourism resources and free trade advantages [17]. - The province hosts various professional sports events throughout the year, such as marathons and international competitions, enhancing its appeal as a sports tourism destination [15][17].