从“云追剧”到“实地游”！热播剧同款打卡地火了

Core Insights - The trend of "one drama igniting a city" is increasingly prevalent, with various regions leveraging popular TV shows to boost tourism and attract visitors [2][3] - Online travel platforms are capitalizing on this trend by offering themed travel packages that align with popular TV series, enhancing the travel experience through immersive cultural elements [4] Group 1: Tourism Promotion Strategies - Regions like Xinjiang and Linyi are actively promoting tourism by creating themed travel routes that connect local culture with popular TV shows, aiming to attract visitors to filming locations [2] - Data from Meituan Travel indicates that during the National Day holiday, destinations such as Hainan, Xinjiang, and Inner Mongolia saw significant increases in tourism activity, with hotel search interest in these areas rising by 60% year-on-year [2] Group 2: Cultural and Economic Impact - The integration of film and tourism is seen as a vital strategy for enhancing the economic benefits of the tourism industry, providing new growth opportunities for regional economies [3] - High-quality films and TV shows are effective in promoting traditional culture, while on-site tourism experiences reinforce cultural transmission and enhance cultural value [3] Group 3: Online Travel Platform Initiatives - Online travel platforms like Ctrip are launching special travel routes themed around popular TV shows, responding to the growing consumer trend of "traveling with films" [4] - Ctrip's initiative includes ten customized travel routes that combine immersive experiences with local culture and film settings, aiming to convert screen experiences into real-life travel opportunities [4]