热度爆了!山西文旅如何接招?
Shang Hai Zheng Quan Bao·2025-10-04 14:06

Core Insights - Shanxi province has become a popular tourist destination due to cultural IP effects from domestic games and films featuring Shanxi elements, leading to a significant increase in tourist numbers and bookings [3][4]. Group 1: Tourist Trends - Since October 2, multiple scenic spots in Shanxi have issued visitor limit warnings, with some locations reaching 70% to 100% of their maximum capacity [1]. - During the Mid-Autumn Festival and National Day holiday, tourism product bookings in Shanxi increased by 53% year-on-year, with average spending per customer rising over 15% [3]. Group 2: Cultural Impact - The game "Black Myth: Wukong" and the film "Wang Wang Mountain Little Monster" have prominently featured Shanxi's cultural heritage, driving tourist interest [4]. - Shanxi is home to 28,027 ancient buildings, accounting for about 10% of the national total, and has the highest number of key cultural heritage sites in China [4][5]. Group 3: Tourist Experience Enhancements - Various scenic spots in Shanxi are implementing initiatives to enhance visitor experiences, such as free parking, shuttle services, and cultural performances during the holiday period [8]. - Dazhong Ancient City Wall scenic area is hosting nightly drone light shows and immersive performances to celebrate national holidays and showcase local culture [8].