爆火！年轻人涌入博物馆

Core Viewpoint - The article highlights the innovative collaboration between Shanghai Museum and the popular IP "Zhou Tongxue" created by Jay Chou, aiming to attract younger audiences by merging traditional culture with contemporary art and technology [3][21]. Group 1: Event Overview - The art show "The Amazing Ancestors - Zhou Tongxue's Time Travel Adventure" opened on September 30, attracting many young visitors to the Shanghai Museum [3]. - This event marks the first time a celebrity IP has entered a national museum, representing a significant attempt to blend traditional culture with modern artistic expressions [3][20]. Group 2: Technological Integration - The art show features a "time tunnel" entrance and incorporates advanced technologies such as AI, holographic projections, and interactive robots to create an immersive cultural experience [4][7]. - Visitors can engage with exhibits through VR and XR technologies, enhancing the connection between ancient artifacts and contemporary narratives [7][9]. Group 3: Audience Engagement - The "Qinghua Martial Arts Pavilion" within the art show features a humanoid robot performing Wing Chun, which has become a favorite among young attendees [10][15]. - The average age of visitors to the Shanghai Museum is now below 30, indicating a successful shift in audience demographics [15][16]. Group 4: Company Performance - Giant Legend, the company behind "Zhou Tongxue," reported a 32.99% increase in revenue to 354.76 million RMB for the first half of 2025, with new consumption business revenue growing by 91.60% to 211 million RMB [22][25]. - The company plans to enhance its new consumption business by investing in IP self-operated products and expanding its retail channels [25].