Rumble (US:RUM) Yahoo Finance·2025-10-04 14:32Core Insights - Rumble Inc. (NASDAQ:RUM) experienced a significant stock surge of 14.31% to close at $25.96, driven by a partnership with AI firm Perplexity aimed at enhancing search discoverability for its users [1][3]. Company Developments - The partnership with Perplexity includes the integration of AI tools to improve discoverability on the Rumble platform, the launch of a new subscription bundle, and the promotion of Perplexity's Comet browser on Rumble [2][4]. - Comet is described as an AI-powered browser that enhances user interaction with web content through contextual assistance and intelligent search capabilities, acting as a personal AI assistant [3]. Strategic Initiatives - The integration of Perplexity's search technology will be implemented progressively, with the subscription bundle and Comet promotion coinciding with the rollout of enhanced search features [4]. - Rumble's CEO, Chris Pavlovski, expressed enthusiasm about the partnership, highlighting the potential for substantial improvements in discoverability across the platform [4].