Jing Ji Ri Bao·2025-10-04 22:01Core Viewpoint - The adjustment of transaction SMS alert services by multiple banks is seen as a measure for refined cost management, aiming to balance cost control and customer experience while promoting digital service transformation [1][2]. Group 1: Service Adjustments - Several banks, including Guangdong Huaxing Bank and Hubei Bank, have announced changes to their transaction SMS alert services, raising the minimum transaction amount for SMS notifications to 500 yuan and 100 yuan respectively [1][2]. - China Bank has also adjusted the default transaction threshold for SMS notifications to 100 yuan for customers enjoying lifetime free SMS alerts [1]. Group 2: Cost Management - The long-term provision of free transaction SMS services can increase operational burdens for banks, prompting them to set higher thresholds for alerts to manage costs effectively [2]. - The adjustments are primarily driven by the need to address narrowing net interest margins and profitability pressures, reflecting banks' efforts in refined operations to reduce expenditures on low-value alert services [2]. Group 3: Digital Transformation - Banks are encouraging customers to utilize mobile banking and online channels for transaction notifications, which can provide real-time updates without incurring additional costs [2]. - The shift towards digital services is aimed at enhancing customer experience while controlling costs, indicating a strategic move towards digital transformation in banking [2]. Group 4: Branch Operations - Experts suggest that bank branches should evolve from traditional service centers to customer experience hubs, focusing on high-value professional services and integrating online and offline operations [3]. - The use of data analysis and smart technologies is recommended to develop wealth management products that better meet customer needs, improving service precision and efficiency [3].