传统书市何以人气爆棚

Core Insights - The recent Ditan Book Fair attracted 550,000 visitors over 11 days, with over 100 cultural activities held and book sales exceeding 900 million yuan, demonstrating its enduring popularity in the digital reading era [1][2] Group 1: Cultural Foundation - The Ditan Park, a historical site, provides a rich cultural backdrop that enhances the book fair's appeal, making it more than just a book sale but a dialogue with literature [1] - The release of the 2025 collectible edition of "I and Ditan," featuring English readings and graphic novel formats, sparked immediate interest, showcasing the cultural resonance [1] Group 2: Policy Support - Beijing's focus on enhancing cultural tourism consumption has led to the distribution of nearly 8.5 million yuan in book subsidies, which included various discount schemes, significantly boosting visitor engagement and sales [1][2] Group 3: Experience Innovation - The Ditan Book Fair is not merely a book sale but a "reading + cultural tourism" experience, featuring unique attractions like intangible cultural heritage markets and creative cultural products, which engage a diverse audience [2] - The combination of cultural depth, supportive policies, and innovative experiences serves as a model for urban cultural tourism development, encouraging other regions to leverage local cultural IP and interactive experiences [2]